We help your audience care as much as you do.
Who Cares Wins helps organisations communicate difficult subjects in ways people trust, care about and act upon. We do this through emotionally earned storytelling, film-led communications and digital learning experiences designed to move audiences from unaware to empowered.
Trusted to Communicate the Hard, Necessary Issues.
The subject you care about most, is also the hardest to get right.
Most organisations struggle to talk honestly about these issues, but something extraordinary shifts when they're handled with care.
Safeguarding & domestic abuse
For many people, the place they feel safest is also the place where no one knows what's happening to them at home. Most workplaces aren't equipped to notice, let alone help.
What changes: people recognise the signs, respond without making things worse and know where to point a colleague for support.
Mental health & wellbeing
Most people have learned to manage quietly, because saying something out loud has never felt entirely safe. The result is a workforce that looks fine and isn't.
What changes: disclosure happens earlier, conversations feel less like a risk and asking for help stops being something people apologise for.
Inclusion & belonging
The bias that shapes someone's experience at work is usually invisible to the people creating it and exhausting for the people living with it.
What changes: conversations that used to be avoided start happening, in the room, not around it.
Responsible business & ESG
Commitments made at board level rarely reach the people expected to deliver them. The gap between the report and the rota is where good intentions go to die.
What changes: employees understand what the commitment actually means for their work, and start to feel like it's theirs too.
Culture & employer story
Every organisation tells a story about who it is, to the people who work there and to the people deciding whether to. Too often, neither group quite believes it.
What changes: one story, honest enough that both audiences recognise themselves in it.
Some of this work stays inside an organisation, some of it becomes the story told to the outside world, and often it's both, which tends to be when it works best.
Our Methodology
Awareness isn't enough. This is about change.
Awareness isn't enough and most organisations already sense it.
The campaign's been run, the research funded, the email sent. But very little changes. That's because information and emotion arrive in the wrong order. People are told what to think before they've been given any reason to care. Real change starts when people feel something first. Everything else follows from there.
From Unaware. To Empowered.
Most attempts to change behaviour lead with what people need to know.
From Unaware to Empowered leads with how they feel, because nothing else works until that shifts first. These five stages tell the story of what happens to the audience, emotionally, turning a difficult subject into something people don't just hear, but carry with them.
Read the room
Before anything is written or shot, we understand the audience: their knowledge gaps, emotional barriers, and what will make them switch off. Research, stakeholder interviews, expert consultation. This is where everything else is decided.
Build empathy
Characters informed by lived experience. Stories that place the audience inside a situation before they've decided whether to engage. Not manipulation. Recognition. People change when they see themselves.
Create engagement
Drama, testimony, and emotionally intelligent design do what corporate messaging can't: they make people want to keep watching. Resistance drops when the story is earning its way.
Inform with relevance
Once the emotional connection exists, guidance lands differently. Policy and procedure are received, not just delivered. The content hasn't changed. The audience has.
Empower action
Measurable behavioural and cultural change, designed into the work from the start. This is what organisations actually need, and that is what everything before it was building toward.
"Working with Omni Productions on Safe Spaces has been an exceptional experience. The result is a powerful, accessible platform that reflects our shared commitment to creating, even more supportive workplaces worldwide."
Expert-led at every stage.
The authenticity and impact of everything we create comes from working alongside those who understand the issue best: subject-matter experts, leading charities and people with lived experience. Their voices are embedded from the very first conversation, not added at the end.
Developed in collaboration with experts, our film-led communications are shaped by lived experience, informed by evidence and grounded in the realities of working practice. This rigour is what separates emotionally earned storytelling from content that audiences can see straight through.
Our expert-led production process
Research & Discovery
Stakeholder Engagement
Script Development
Production - Film & Digital
Testing
Launch
Evaluation & Impact Reporting
It's hard to make people care with a PowerPoint.
In 2008, we made Leaving, a Home Office-funded drama about domestic abuse. Seventeen years later, it's still used by more than 400 organisations, because it does something a policy document never could.
The same thing happened on a national scale with Mr Bates vs the Post Office. The Horizon scandal had been documented for twenty years and largely ignored. Within weeks of the drama airing, the government announced emergency legislation. Drama did what two decades of reports couldn't.
That's the whole argument. A story makes a subject feel real before it asks anyone to act on it, and that's true whether it's a feature-length drama or a forty-second film for social.
Building safer workplaces around domestic and sexual violence.
Four scripted dramas. Survivor testimony. Thirteen languages. Gifted free globally to companies including L'Oréal, LVMH, Orange, and Accor.
Proof in Practice
A strategic storytelling campaign bringing an employee value proposition to life through authentic voices and lived experiences, helping organisations connect culture, purpose and recruitment in a way people genuinely believe.
A globally accessible platform empowering businesses to turn human rights principles into practical action through guidance, due diligence frameworks and sector-specific insights.
A landmark drama-based learning resource challenging the misconception that people experiencing domestic abuse can 'just leave', helping frontline professionals recognise the complex realities of coercion, control and survival, and respond with greater empathy, understanding and support.
A digital infrastructure supporting equitable access to health research knowledge, helping researchers in every region develop skills, collaborate internationally and turn evidence into real-world impact.
A global movement-building campaign connecting personal stories with systemic change, demonstrating how access to clean water, decent sanitation and hygiene underpins health, dignity and opportunity.
An innovative news syndication platform transforming how hyperlocal journalism is discovered, credited and monetised, creating a fairer, more sustainable future for independent news providers.
Beyond the Awareness Campaign.
Difficult Conversations Deserve Better Communication.
Whether you're navigating safeguarding, wellbeing, inclusion, ESG or organisational change. We help people connect with the things that matter most.